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Questioning Empire State Development’s Ad Spending
Between 2011 and 2015, New York ran television ads and other advertising campaigns for programs such as Taste NY, START-UP NY and “New York State of Opportunity.” The commercials and catchphrases were developed and bought through a contract between Empire State Development (ESD) and BBDO USA LLC. On July 17, 2017, Reclaim New York (Reclaim) sent four…